Benefits For Retailers

Fits.me is a virtual fitting room where online shoppers can see which size of clothing fits them best, before making their online purchase.

Fits.me has demonstrated that by reducing the risk of buying clothes increased sales of clothing items up to 3.1 times, and returns were reduced by 28%, an average.

For the internet clothing retailer, the Fits.me solution can reduce shopping cart abandonment, reduce item returns and associated supply chain and logistics costs, all a result of poor fit. For the shopper, it makes online clothes shopping much easier, without the hassle of returns, and increases their confidence in the brand’s fit and long term loyalty to the brand.

Value

We provide a fitting room service for internet clothing retailers. The retailer realizes two main benefits:

  • Returns of ill-fitting products will be reduced significantly, decreasing costs and increasing profits;
  • Sales will be increased - especially at the higher product price points.

How it works

After the customer has entered their body measurements, they can see the fit of a clothing item – just like a real-life fitting room. We use robotic mannequins to mimic the shape and size of the customer and show the customer photos of the mannequin wearing different sizes of clothing. We can show the true fit with real-life photos of the clothing as it looks on the customers’ body.

Delivers Results

Fitting Room helps retailers grow:

  • New customer acquisition - new customers need the fitting room the most. They cannot look which size they bought previously. Without the fitting room, they don't buy.
  • Higher average order value - reduced risk of buying helps sell premium-priced garments, that are especially difficult to sell online. Customers can buy more, confidently.
  • International expansion - internationally sizing standards vary wildly, and returning products is expensive. The Fitting Room removes the biggest risk when buying online.
  • Customer lifetime value - Fitting Room creates repeat purchases. On average, 25% of garments bought online are returned - mostly due to poor fit. Additional 16% of garments bought online fit poorly, but are never returned. Almost 80% of these unhapy customers will never buy again. The Fitting Room helps retain customers.
  • Reduced returns, reduced costs - reducing returns by one percentage point, increases most retailers net profits by 1%. Fits.me decreases returns by 28%, on average.

For different garment categories, Fits.me performs differently. Among first time customers, it has demonstrated sales increase, on average, of 57%.

“Fits.me… provides [customers] more assurance that ordering from an e-commerce retailer will result in a properly sized garment. As a result, the conversion rate has more than doubled among [international customers] who use the Virtual Fitting Room.” - Antony Comyns, e-commerce manager for Hawes & Curtis, Internet Retailer Magazine
 

Easy Integration

Integration is lightweight by replacing the “size help” button. The fitting room is served from cloud servers ensuring scalability and support for high loads. The white label fitting room will be customized to reflect the brand’s look and feel. Currently a male version is ready, with a female fitting room being added soon.

We have taken care that the emotional drive, prompting the purchase, is not disrupted during the fitting room experience. This includes ensuring that customers will feel good about themselves, their purchase, and their body image.

Please contact us at info@fits.me for further information.