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CNBC Business has chosen Fits.me Virtual Fitting Room among the Top 20 breakout brands for 2011. …virtual fitting room, providing an online mannequin that replicates thousands of body types based on measurements provided by internet shoppers. Consumers can then see how different items would look on their body before they buy – perhaps enticing new buyers to try online fashion, and reducing the cost of returns for e-tailers.
“Online retailers have an extraordinarily high return rate, and most of these returns are due to badly fitting clothes. The shape-shifting mannequin robot has been designed to stop this from happening.”
“Fits.Me has bumped sales to new customers 57% and slashed the return rate to 2.99%”
Female Robot Helps You Find the Right Size “Hawes & Curtis has seen sales to new customers increase by 57 percent since the introduction of the male FitBot and returns are at a record low of 2.99 percent.”
The robots that help you shop online... "We believe providing [Fits.me] service to online customers is a requirement for any quality fashion retailer".
Austin Powers did battle with the FemBots, but now FitBots are set to take over online shopping. The robotic mannequins are set to revolutionise buying clothes over the web.
The FitBots change shape to mimic a set of measurements entered by the shopper, allowing shoppers to virtually try on garments before buying them.
Der FitBot kann sich laut Fits.me genau an die Körperform von mehr als 85 Prozent der Online-Käuferinnen anpassen und dabei beispielsweise auch Schwangerschaftsbauch oder ungewöhnliche Körbchengrößen berücksichtigen.
“Fits.me technology, a virtual fitting room service that customizes FitBot mannequins based on shoppers’ individual measurements so they can see how clothes from select brands look on them before they buy.”
“Mode ist sehr emotional. Auf ein Paket mit einem schicken Kleid zu warten,ist schön. Umso schrecklicher is das Gefühl, wenn man es zurückschicken
muss, weil es nicht passt”… Ein Roboter in Estland könne helfen, dies zuverhindern.
Nigel Grant, brand director at Pretty Green: “Pretty Green is dedicated to being at the cutting edge of both fashion and technology, and so it was logical for us to work with Fits.Me. We're confident this new offering will be highly successful as a large proportion of our customers buy online. This will be a chance for them to gain a real ‘feel’ for the product.”
While most other virtual fitting rooms focus on how to combine garments and show how they look together, Fits.me focuses on the fit in the virtual fitting room
The Fits.me story demonstrates how challenging — and rewarding — an Internet marketing strategy can be… This high-tech Internet marketing strategy has the potential to transform the retail experience, with particular relevance for apparel and fashion.
Fits.me, a biorobotics and virtual fitting room provider for e-commerce clothing retailers and shoppers, announced what it is calling the launch of the world’s first virtual fitting room for online clothing retailers in partnership with Hawes & Curtis, a UK luxury shirt retailer.Touker Suleyman, the renowned owner of Hawes and Curtis, said “This is an exciting e-commerce development that will alter the way our consumers shop. We are very committed and look forward to using Fits.me within our business.”
Fits.me, an Estonia start-up, is offering a new, sci-fi solution: A robotic manne- quin that takes your body measurements and mimics your shape, so that you can see exactly how clothing would fit you, online. Launched in June, Fits.me has already shown promising results for clients: One German test-run showed that the robots increased sales 300%, while reducing returns 28%.
There are a lot of unpleasant things about heading down to Broadway and shopping for a new outfit. The crowds on the street. The line for the dressing room. Wouldn’t it be great if you could try this stuff on from the comfort of your own home?Estonian (yes Estonian) bio-robitcs firm Fits.me has just raised another $1.75 million in their series B round of financing. The company has created a virtual fitting room for online retailers so customers can see how clothes would fit with- out ever leaving the house.
An Estonian firm has developed a team of shape-shifting robots designed to help shoppers get the right fit when buying clothes online. The robots can grow petite, or muscular. They can create a virtual copy of pretty much everyone’s body”.
Fit.me, a product from Estonia's Massi Miliano Ltd., another presenter, employs biorobotics technology to help achieve the right fit. By providing a virtual fitting room via online shape-shifting mannequins, customers can see how clothes will fit on them before buying.
Fits.me is an online fitting room tool that enables consumers to view garments on a virtual mannequin sized to their exact body shape. The service – ideal for home shopping – is currently being offered by UK shirt-makers Hawes & Curtis in a bid to reduce ill-fitting garments and product returns.
Estonian robots are coming the rescue of shoppers who shy away from buying clothes online because they worry that, without trying them on they can´t see what they will look like. Tallinn firm Fits.me has created a shape-shifting mechanical torso that can change everything from its neck size to its height.
Having to return an online clothing purchase is the great disappointment in modern shopping. You fantasize about the item, forget about it till it arrives, feel thrilled when it shows up at your door, then try it on and realize you have to return it….Fits.me's services can ameliorate this problem.
2011 - the year of the virtual fitting room. ..By 2018, some 35 per cent of clothing sales will be on the internet. This will mean that up to one-in three clothes shops might be closing, or in need of changing their business model. The same has already happened to the book retailers and travel agents.
Fits.me, an Estonian start-up, created the robot to solve the great clothing conundrum of online retail: customers want to shop for clothing online, but they also want to try on clothes to see how they fit before they purchase. This, Fits. me figure, is why two-thirds of all books are now sold online, but only eight per- cent of clothing is.
London shirtmaker Hawes & Curtis’s website introduced a robotic mannequin called Fits.me that contorts to 100,000 different body shapes, so when custom- ers send in their measurements, they can see how a garment will drape on a body similar to theirs. Fits.me has reduced merchandise returns owing to wrong size by 25 percent, and the company plans to introduce a women’s version next month.
Thirty billion dollars – that’s what the global market for online clothing sales is worth. And still, a only a small percentage of all clothing sales is via the Internet. You can probably guess why – it’s hard to get a feel for how clothes will look on you unless you try them on. But one Estonian start-up company Fits.me wants to change that with the help of some robots.
Fits.me aims to break the last barrier of online clothing retailers: once customers are confident their selected clothes fit, sales will go up and returns associated to bad fit will decrease. In other words, the profits of online clothing retailers can now boost dramatically.
Online Sales are the new trend for fashion and Fits.me is a website on the cutting edge of this growing trend. Many people are addicted to online clothing shopping, but how does one stop all of the returns resulting from not being able to try outfits on?Fits.me uses robotic mannequins to mimic the shape and size of the customer and show the customer photos of the mannequin wearing different sizes of clothing. It’s a virtual fitting room. Whoever said Robots and Fashion don’t mix?!
Clothing is currently the largest single online retail sector, estimated to be worth $26 billion a year in the US alone; yet only 7% of clothing is bought online. The fact that consumers cannot try on clothes before buying also results in a very high rate of re- turned merchandise (over 40% for some types of fitted clothing) and associated costs for retailers.?Fits.me aims to reduce returns and increase sales by allowing buyers to see clothes on a mannequin with the exact dimensions of the buyer’s body.
The fitting room can be used as a component of the retailer’s “size help” or “size chart” showing only samples of clothing. The Fits.me biorobotics solution as a ‘visual size chart’ can help shoppers with the decision-making process about which size fits them best. It reduces costs and ensures that the fitting room experience remains separated from emotional factors driving the purchase.
Hawes & Curtis, which makes and retails shirts and other apparel items, recently deployed Fits.me’s Virtual Fitting Room application to let an online shopper see how a fitted shirt might look on a torso model configured to his exact size.“This will surely help our customers’ decision process and increase sales and reduce package returns,” says Antony Comyns, e-commerce manager for Hawes & Curtis. In early trials of the Vir- tual Fitting Room, the retailer has experienced significant growth in its conversion rate among visitors who use the fitting application compared to those who don’t, he adds.
Given the small market for start-up capital, Estonian businesses tend to have diverse backers. Haldre’s investors include a lawyer, a stockbroker, a restaurateur and a developer of railways, as well as an information technology specialist.Fits.me... huge benefit to online retailers in reducing the number of returns of ill-fitting garments.
In Britain, a measly 10 percent of clothes purchases are made via the web, and returning dodgy-fitting garments can be a costly affair for the retailer. An Esto- nian start-up thinks it’s found the solution: a shape-shifting mannequin that can morph itself to mimic your body shape give a more accurate idea of how the a garment will fit on you.
