Fits.me in Fast Company Magazine

"Finally, a solution to a problem plaguing online clothing sales: The virtual fitting room," writes Fast Company, one of the largest US business magazines.

Half of all computers and two-thirds of all books are now sold online. But clothes? A measly 8%, for obvious reasons: When you buy clothes online, you never know how they're going to fit. For the retailer, that poses the added headache of huge return rates, which send costs skyrocketing.

Fits.me, an Estonia start-up, is offering a new, sci-fi solution: A robotic mannequin that takes your body measurements and mimics your shape, so that you can see exactly how clothing would fit you, online. Launched in June, Fits.me has already shown promising results for clients: One German test-run showed that the robots increased sales 300%, while reducing returns 28%.

Read at Fast Company