Fits.me: higher conversions at retailer Hawes & Curtis

The US largest e-commerce magazine Internet Retailer reports "Fits.me... provides assurance that ordering from a long distance will result in a properly sized garment. As a result, the conversion rate has more than doubled ...":

Hawes & Curtis, which makes and retails shirts and other apparel items, recently deployed Fits.me’s Virtual Fitting Room application to let an online shopper see how a fitted shirt might look on a torso model configured to his exact size.“This will surely help our customers’ decision process and increase sales and reduce package returns,” says Antony Comyns, e-commerce manager for Hawes & Curtis. In early trials of the Virtual Fitting Room, the retailer has experienced significant growth in its conversion rate among visitors who use the fitting application compared to those who don’t, he adds.

The retailer has seen a 57% increase in the conversion rate among customers who have used the Virtual Fitting Room compared to those who used the retailer’s traditional style and size guide, which is comprised of a static images and a grid of measurements by shirt size, according to Fits.me.

With many of its shoppers in Australia, for instance, the fitting application provides them more assurance that ordering from a long distance will result in a properly sized garment. As a result, the conversion rate has more doubled among Australian customers who use the Virtual Fitting Room.

Quelle, a retailer operating in Germany last year, realized a 28% decrease in the number of packages returned by customers who used the Fits.me application compared to customers who didn’t use it.

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