Fits.me in the internet retailing special report The Future of European Etail

The Future of European Etail reports: Fits.me offers virtual fitting room technologies for online retailers. For most fashion etailers – especially in Europe it´s not as simple as customers ordering apparel, trying it on at home and returning sizes that do not fit. In fast-changing fashion, a garment returned will often be out of season. The cost of returns is not just the logistics, but more importantly the diminished value of the goods. Sizing standards vary widely in local markets, but across borders it´s even more accentuated.

Future of European Retail

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