Fits.me Virtual Fitting Room for Women Launched

Fits.me Virtual Fitting Room is introducing today a set of female FitBot robotic mannequins that promise to ease the challenge of purchasing clothes that fit. The male versions introduced in 2010 have already been instrumental in transforming the experience of online apparel shopping, and with today's announcement, the experience can now support shopping for both sexes. The female FitBot mannequin will launch at British retailer, Hawes & Curtis, where the male FitBot mannequin has already been implemented.

Due to the various shapes and sizes of the female body, the female FitBot robot was more complicated to accurately model than the male torso and took longer to perfect. The Fits.me technology allows the robot to adjust to conform to hundreds of thousands of body shapes, allowing the shopper to visualize how the specific garment will look on her. This solves the single biggest problem for online fashion retail – the lack of a fitting room.

“Our female FitBot mannequin can adjust to just about any female body type, giving women the confidence that they are making a successful online purchase without the need to return,” says Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room.

Size is a matter of style  

"Using proprietary FitBot technology, robots can conform to over 85% of the female individuals that shop online today," says Dr. Maarja Kruusmaa, professor of biorobotics at Tallinn Technical University and co-developer of the Fits.me technology. “By entering a few measurements into the Fits.me model, customers can visualize how different sizes of garments compliment their unique shape. Fits.me has already collected information from well over 100,000 male end users, and the data confirms what many intrinsically observe; over half of the customers chose a size that is different than the traditional size chart would recommend.”

Fits.me fitting room is essential customer service - that increases sales

"By letting customers use Fits.me's superior visualization offerings, our sales to new customers increased by 57%, and we have doubled the sales to international customers,” says Antony Comyns, head of ecommerce at Hawes & Curtis. “We believe providing this service to online customers is a requirement for any quality fashion retailer. We are thrilled about the launch of the FitBot mannequin for our women’s apparel and being able to offer our female consumers the same valuable service.”