Consumer survey results: shopper perspectives on engagement, loyalty and personalization in apparel retail


December 16, 2015

What do your shoppers think 'loyalty' is? What makes them loyal? What is their reaction to personalization, and what do they imagine that to look like? What personal data are shoppers happy to share, and what are the obstacles to them sharing more? This comprehensive survey of over 2,000 apparel shoppers answers these questions and more.
Interview: Stuart Simms, CEO, with Essential Retail


December 3, 2015

Essential eCommerce catches up with Stuart Simms, boss of virtual fitting room platform,, to talk about how the business has transformed into a data company.
Marks & Spencer tops UK ‘Customer Loyalty Index’


December 2, 2015

Marks & Spencer [M&S] has topped a poll to find out to which clothing brand or retailer UK shoppers are most loyal. has published a full list revealing the Top 35 retailers named by consumers in its new 30-page report on the survey, ‘Knowing them, knowing you - shopper perspectives on engagement, loyalty and personalisation in apparel retail’. The report also contains a ‘Favourites Index’ revealing the UK’s most popular retailers.
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