Black Friday: not all spontaneity and madness
So, the Big Day is here: Black Friday. The newspapers are full of expectation of people clambering over each other to reach a £20 coffee-maker before someone else gets to it. But spontaneous purchases are far from the only game in town.
Rakuten acquires Fits.me
July 13, 2015
Rakuten, Inc. (TOKYO: 4755), a global leader in e-commerce, today announced that it has acquired a 100% stake in fit preference specialist Fits.me. Rakuten expects the innovative tech startup to further strengthen its e-commerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.
Fits.me's acquisition by Rakuten
Today is a great day: for Fits.me, for its team, for our clients, for the consumer and, of course, for Rakuten. Our acquisition, announced today, means that everyone in the apparel retail ecosystem is a step closer – no, several steps closer – to seeing the vision on which Fits.me was built become reality.